AI Search Optimisation
Be the answer, not just a result.
Assistants like ChatGPT, Perplexity and Google’s AI Overviews increasingly answer the question instead of sending the click. Ranking well on Google no longer guarantees being cited in that answer, and the overlap between the two has fallen sharply. We make sites readable and quotable by the systems doing the answering.
AI search optimisation is making a website readable and quotable by assistants like ChatGPT, Perplexity and Google AI Overviews. It matters because ranking well on Google no longer guarantees being cited in an AI answer: the overlap between the two has fallen sharply, so sites that win traditional search are not automatically winning here.
What you get
Server-rendered content
Most sites are invisible to AI crawlers for a dull reason: the content only exists after JavaScript runs, and the crawler never sees it.
Answer-first structure
Each page opens with a directly quotable answer to the question it targets, which is the passage an assistant can lift.
Structured data
Organisation, service, article and FAQ schema, so machines know what a page is rather than guessing from prose.
Freshness signals
Visible dates and a real publishing cadence. Assistants choosing between two sources favour the one that shows it is current.
How it works
We audit what crawlers and assistants actually receive from your site, which is often far less than what a browser shows, then fix the structural reasons for the gap.
This is a narrow window. The sites that get it right while competitors leave it alone are the ones being cited when the market catches up.
Pricing
Audits and implementation are scoped per site. Get in touch and we will tell you what is worth doing and what is not.
Common questions
- Is this just SEO with a new name?
- No, and treating it that way is the mistake. Traditional SEO optimises for a ranked list of links. This optimises for being quoted inside an answer, where there is no list and often no click. The tactics overlap but the target is different.